Insurance Sales Opportunities

Some occasions impact all aspects of our life such as getting married or having a baby. Occasions as such often trigger changes in insurance needs. Special dates and days such as birthdays, anniversaries etc also represent insurance sales opportunities.
We are emotionally connected to these events as they have special meaning in our heart. We always feel obliged to do something out of love, responsibilities or some unfulfilled promise during the following 6 occasions:
(a) Birthday
Birthday is more than throwing a party. It is also a time to reflect and think what we have done with our life. That is also the time we realize that another year is gone and we feel the need to revisit our life goals or reevaluate our priorities.
Getting older is always associated with an increased consciousness of our health status. Such awareness may give rise to the need to increase insurance coverage. It is also an advantage to take up an insurance coverage at younger age.
(b) Marriage
When we have found our soul mate, we want to build a life together. Marriage is about love, trust and also added responsibilities. Some love lasts a lifetime, true love lasts forever. Insurance can best express our undiminishing love to our spouse.
(c) Child birth
When there is a new addition to our family, we see our life take on a new meaning and we assume a new or expanded role. There are no other roles more important than being a parent where it takes monumental efforts and frequently sacrifices to raise a kid.
It is without question parents will give the best for their children. We want to protect our children from anything that may hurt or harm them. We want to provide our children the foundation for their future success financially and emotionally, and most importantly with or without our presence in their future.
(d) Buying a home
Home is a place we belong. It is where happiness starts. Home connotes safe, warm, joy and compassion. It is difficult to imagine what kind of life our children would have if they were born without shelter.
The last thing we want to see happen is for our children to first lose their parent and then lose their home. When buying a home, parents must make sure their home stay in tact even if they are gone because home is where their children find comfort and love. Insurance can provide such guarantee.
(e) Retirement
Retirement planning is always an overlooked priority. To most people, such planning is not something that they have to take immediate action and therefore can be postponed.
However, when we are at our mid forties, retirement is no longer a remote concern. It becomes real and too close to comfort. We are forced to look at our plan and ask ourselves, "Am I ready for retirement?"
Retirement planning is not about making sure we have enough money during old age. It is about looking into all aspects of retirement needs we may have. It is about making sure you have answers to unforeseen event such as disability during retirement.
(f) Loss of a loved one
Some people buy themselves insurance because they lost their loved one. Death is something we don't like to talk about because it is an unpleasant subject. But when death occurs to someone we are close to, we will start thinking a lot about dying and death.
There is no loss like losing someone you love. Death can be a teacher. There are great lessons to learn from death because death teaches us about life. It tells us a lot of things we should have done but we did not do. One of them is adequate insurance coverage for our family.
To maximize the insurance sales opportunities that the 6 occasions represent, you need to keep track of those important dates that have special menaing to your customers.
Understanding the significance of these special occasions and educating your customers about life events helps them prepare better when dealing with those defining moments in life.