Wednesday, 25 February 2009

Success in Insurance Sales

Ask anyone in the business and you'll discover one of their biggest challenges is focus. Without focus you get stuck. You get off track. You lose sight of where you're headed and how to get there. You're spinning your wheels working on auto-pilot. You aren't making the progress you know you can and know you should be.
So what do you do and where do you turn? You know what you want to do, you know what you want to accomplish. You just don't know how to do it, or even if you know how you just can't stay motivated enough to follow through and get it done. How do you get the help you need to get over this hump and get the ball rolling again churning out more sales and profits for you?
Can you even imagine stepping onto the field or into the arena for any sporting event without a clear objective for the game...without a plan to make it happen? As a player you never even thought about how to make it happen... you only knew the objective was to win and you counted on your coach to formulate the plan. You relied on your coach to direct the action to turn that plan into a reality. But where's your coach now?
Most of you have tried turning to a sales manager or another person in the industry to get the help you need to gain the focus and direction you need to achieve the success you want. However, it didn't take long to realize each had their own agenda for the relationship. They weren't solely focused on your success. Perhaps, they secretly feared your success would exceed their own and even make them look bad.
Both you and these mentor partners were too close to the field to see the game from an objective perspective. You were too focused on doing things the way they've always been done to even challenge a new idea let alone give it a try. It shouldn't be a surprise when old plays don't produce great outcomes. After all the other team knows it's coming.
To get the success you crave you'll need to make the best use of your time, you'll need clear objectives, and you'll need to develop a plan to get those objectives. An outside perspective can be priceless because an outsider can challenge the status quo and provide proven ways to achieve results that others aren't using. Plus the outsider isn't bound by objectives beyond the one's you want. An outside coach doesn't care which products you sell for what company. An outside coach only cares you achieve the sales and profits you want.
The outside coach doesn't have an axe to grind inside the practice and isn't working for someone else they're working for and with you. The reason a coach works so well in the sports industry is because the coach helps each player achieve their best holding them accountable, noticing the little mistakes that are keeping them from improvement, and showing them a way to success. Coaching works just as well in the insurance and financial industries because the coach shortens your development by getting you focused on the right objectives, getting you achieving your goals, and setting timelines for achievement creating self-accountability. With a coach on your side you make all the sales and keep all the money while the coach is there to guide you on.

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